A few days ago, the Committee of Ministers of the Council of Europe (CoE) (which is the statutory decision making body of the CoE) endorsed a report of its Parliamentary Assembly (PACE) on the oversexualisation of children. It also encouraged its Member States to take concrete steps in protecting children. The rapporteur for this report was ECPM Member Valeriu Ghiletchi (MP, Moldova). His report highlighted the negative consequences of the oversexualisation and objectification of children by the media, marketing campaigns as well as television programmes. Additionally, the recommendations submitted to the Committee of Ministers called for the inclusion of the issue of the oversexualisation of children in their "Council of Europe Strategy for the Rights of the Child" (2016-2021). Moreover, it invites the relevant Council of Europe Committees to take more action. We strongly welcome the endorsement of this report from the Council of Ministers. Now, their recommendations should be actively implemented.